SEO: the foundation of visibility
SEO organises content and technical access to pages: stable URLs, navigation, relevant titles, performance and information useful to the public. We start with the pages that explain the offer and answer real questions.
AEO: responses that can be understood
We use AEO to work on questions and answers: clear definitions, steps, examples and limits. A short answer must be supported by detailed explanation, not replace the information needed for a decision.
GEO: context for generative search
GEO tracks how the product and expertise are described in sources accessible to generative systems. Consistent identity, concrete examples and verifiable sources help readers assess the information. There is no command that forces a model to recommend a company.
What we measure
We track indexed pages, queries and visits available in analytics tools, relevant requests and observed appearances in AI responses. We note the date, the question and the context of an observation: responses can vary. We do not promise first place or guaranteed citations.