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Guide · WhatsApp Business
How do you automate WhatsApp Business for a company in Moldova, and how much does it cost?
For real automation you need the WhatsApp Business Platform, which is Meta's official API, not just the WhatsApp Business app on your phone. On the API you connect a chatbot that answers from your information and hands the conversation over to a person.
Updated: 10.10.2026
In short
The direct answer
The cost has two parts. The first is Meta: since 01.07.2025, Meta charges per message, only for delivered template messages, based on their category and the recipient's country. Your free-form replies within the 24-hour window opened by the customer's message are not charged.
The second is the platform and the agent. With aichat.md, the subscription is $49, $150 or $500 per month, and connection and setup come in a fixed-scope offer. You can see Meta's per-message rates on their official page.
For most companies in Moldova, automation starts with the questions that come in on their own: prices, opening hours, availability, orders. Messages you send on your own initiative are the part that costs money and requires the customer's consent.
App or API
What differs between the WhatsApp Business app and the API.
| WhatsApp Business app | WhatsApp Business Platform (API) | |
|---|---|---|
| Who it is for | One phone, a few people | Companies that want automation and several operators |
| AI chatbot | Only simple automatic replies | Yes, through the platform: answers from your information, tools, handover to a person |
| Meta costs | The app is free | Per message, only for delivered template messages |
| Messages you initiate | Manually, from the phone | Through templates approved by Meta: marketing, utility, authentication |
Meta costs
What is charged and what is not, according to Meta's documentation.
Per-message amounts change and differ by country. Read them on Meta's official page, not from us.
- Since 01.07.2025 Meta charges per message, not per conversation.
- Only delivered template messages are charged. The price depends on the category (marketing, utility, authentication) and on the recipient's country code.
- Regular messages sent within the 24-hour window opened by the customer are not charged. The window reopens with every message from the customer.
- Utility templates sent within the open window are not charged.
- When the customer comes from a click-to-WhatsApp ad, all messages are free for 72 hours.
What can be automated
Things an agent does well on WhatsApp.
Store catalog
The agent finds the product in the catalog and sends the link, with today's price and availability.
Appointments
The agent checks free time slots and writes the appointment into your system, if it has an access point.
Handover to a person
Anything beyond the agent's role goes to a colleague, with the full conversation.
Voice messages
Customers often send voice messages; the agent can transcribe them and reply.
Leads in the CRM
Customer data goes into the CRM or a spreadsheet, without retyping.
Limits
What you cannot do on WhatsApp, however much you automate.
- You cannot send promotional messages without the customer's consent; Meta can restrict the number.
- Outside the 24-hour window you can write only with approved templates.
- A chatbot does not replace a person's check on payments, returns or complaints.
Plainly put
Where others are a better choice.
- If you only want bulk messaging campaigns, a platform specialized in WhatsApp marketing has more campaign tools.
- If you get few messages a day and one person answers them, the free WhatsApp Business app may be enough.
- If you want to build on the API yourself, a Meta solution provider with direct API access gives you more technical control.
Price
What it costs with us
Public subscription prices. Setup for your business is agreed in a fixed-scope offer.
| Plan | Price | Who it is for |
|---|---|---|
| aichat Starter | $49/month | For a business starting with one chat agent |
| aichat Pro | $150/month | For a higher volume of conversations |
| aichat Scale | $500/month | For more channels and teams |
aichat: $49, $150 or $500 per month, depending on conversation volume and channels. Kallina: $99 or $300 per month; for higher volumes the price is set on request. We confirm exactly what each tier includes in the offer.
Questions
Frequently asked questions
How much does the WhatsApp Business API cost in Moldova?
Meta charges per message only for delivered template messages, based on category and the recipient's country; the rates are on Meta's official page. On top of that you pay for the platform: with aichat, $49, $150 or $500 per month.
Do I pay Meta for the chatbot's replies to customers?
No, if they are regular messages sent within the 24-hour window opened by the customer's message.
Can I keep my current phone number?
Usually yes, if the number can be moved to the API. We check this when connecting.
Does the chatbot understand voice messages?
Yes, with aichat voice messages can be transcribed, and the agent replies to their content.
Can I send offers to all my customers on WhatsApp?
Only to those who agreed to receive messages from you, and only through templates approved by Meta, which are charged.
What other channels work with the same agent?
With aichat, the same agent can also answer on your website, Messenger, Instagram, Telegram and 999.md.
Sources
Where the facts on this page come from.
See also
Related pages
Want to see a chatbot on your customers' questions?
Tell us which channels you use and what your customers ask. We reply the same working day, with a fixed-scope proposal.