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Services · CRM and automation

Do you need an off-the-shelf CRM or one built around your process?

If your sales process resembles that of most companies, an off-the-shelf CRM, for example Bitrix24 or amoCRM, is usually the cheaper and faster choice. A CRM built around your process is worth it when you work differently and the tool forces you into workarounds.

Updated: 10.10.2026

In short

The direct answer

Most companies do not have a CRM problem, they have a record-keeping problem: nobody knows who was contacted, through which channel, and what comes next. Start there, not with choosing the tool.

We do two things: we connect the CRM you already have to the chatbot, the phone and the voice agent, so data comes in on its own; and we build a custom CRM when an off-the-shelf one does not fit. We use our own CRM every day, built on the same principle.

You get the price in a fixed-scope offer. If you also want a chat or voice agent connected to the CRM, the subscriptions are public: aichat $49, $150 or $500 per month, Kallina $99 or $300 per month.

Off-the-shelf or custom

How to decide.

Off-the-shelf CRMCRM built around your process
When it fitsClassic sales: lead, offer, contractA different process, several customer types, specific channels
LaunchFast, through configurationSlower: it has to be built
CostPer-user subscription, plus implementationFixed-scope project, plus hosting
ControlLimited to what the product allowsFull: the data and the rules are yours
RiskYou work around the tool when it does not fitYou depend on whoever maintains it

The market

Who implements CRM in Moldova, according to their websites.

No ranking. The facts come from the companies' websites, checked on 10.10.2026.

  • bsmart.md presents itself as a Bitrix24 partner in Moldova and publishes Start, Business and Premium implementation packages at 30,000, 48,000 and 75,000 MDL.
  • artyonix.md lists CRM and ERP systems from €2000.
  • webmaster.md offers CRM and ERP systems, custom software and 1C programming.
  • Bitrix24 and amoCRM also offer subscriptions directly from the vendor, on their websites.

What to automate first

Four automations that save retyping.

Leads come in on their own

From a form, chatbot, WhatsApp or a call, with deduplication, so the same customer does not appear three times.

Every touchpoint on the customer record

Call, email, message: everything on the same record, with the date and the person who spoke.

The voice agent moves the lead

After the call, the agent writes the summary and moves the lead to the next stage.

Brakes on outbound sending

Working hours, exclusion lists, unsubscribe and caps, so automation does not turn into spam.

Integrations

What we have already connected the agents to.

Our agents have connectors for amoCRM, Bitrix24, the Altegio booking system, WooCommerce stores and Google spreadsheets. The keys stay on the server, and each integration is also tested for the case where the other system does not respond.

Plainly put

Where others are a better choice.

  • If you want Bitrix24 implemented with everything it has, a certified Bitrix24 partner knows it in more detail than we do.
  • If you need accounting and ERP on 1C, companies specialized in 1C are the natural choice.
  • If your team is small and your process is simple, a CRM subscription directly from the vendor, without implementation, may be enough.

Price

What it costs with us

Public subscription prices. Setup for your business is agreed in a fixed-scope offer.

PlanPriceWho it is for
aichat Starter$49/monthFor a business starting with one chat agent
aichat Pro$150/monthFor a higher volume of conversations
aichat Scale$500/monthFor more channels and teams
Kallina, tier 1$99/monthFor a voice agent with a low call volume
Kallina, tier 2$300/monthFor a higher call volume; above this tier, price on request

aichat: $49, $150 or $500 per month, depending on conversation volume and channels. Kallina: $99 or $300 per month; for higher volumes the price is set on request. We confirm exactly what each tier includes in the offer.

Questions

Frequently asked questions

How much does a CRM cost in Moldova?

An off-the-shelf CRM costs the vendor's subscription plus implementation; some local partners publish their packages. A custom-built CRM comes from us in a fixed-scope offer.

Can you connect the chatbot to my CRM?

Yes. We have connectors for amoCRM and Bitrix24, and for other systems we first check what public access they offer.

Do you do Bitrix24 implementations?

We connect Bitrix24 to agents and to telephony. For a full Bitrix24 implementation, a certified partner may be the better choice.

What happens to the data in a custom CRM?

It is yours. We host it or hand it over on your infrastructure, as agreed in the offer.

Can a call create a lead on its own?

Yes. The voice agent or the phone system can write the call, the summary and the customer's details directly into the CRM.

How long does a custom CRM take?

It depends on the process. We write the timeline and the stages in the fixed-scope offer.

Sources

Where the facts on this page come from.

See also

Related pages

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